tiistai 18. helmikuuta 2014

More of a fraud

The problem what I have with this car is that it's meant to be bought like a pair of Italian shoes. Not really practical, not pretty but expensive, hence it's a fashion statement. I'm talking of course of the Nissan Juke.

The mere existence of it annoys me. It's a forceful try of Nissan to make a hip car for the "young" parent. And they did this by having it star in some funky commercials with it being under water and skydiving. Now that is some great marketing right there. Granted, it does look different and combined with those funny commercials it was destined to end up being a fashion statement. It looks big as well and you sit a little higher up than in a sensible car, which appeals to people who think sun glasses should be the size of microwave ovens. And it's classed as a crossover. Please. The only thing it can cross over are some pebbles on a roadwork site.
I've actually got a family member who just bought a Juke second hand. I wasted so many hours trying to convince here that there are better cars out there and at a cheaper price. But her mind was set on a Juke so it was a lost cause. I said the VW Golf is cheaper and bigger, but no. I said the new Opel Meriva is very innovative and different like the Juke, but no. So now she drives around in a brown Juke. 

Nissan pulled off the same stunt that BMW did with the new Mini. It's fashion. You could have bought a warm fuzzy beanie when instead you came home with a fedora. It's not as warm or as simple, but at least it looks good (or so you think). 

But at least my family member says it's good to drive.
This is the Nismo tuned Juke. 197 hp is not enough to make it go away.
I'd have the Opel Meriva instead. Look how happy the kids are to see it. 

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